Mash In A Flash - Fast Facts Challenge
Win a Year's*
Supply of
Tru Beet™
3 chances to win.

Hygain Tru Beet™
Mash in a Flash - Fast Facts Competition
Hygain Tru Beet™ is here, and it’s time to test out just how fast the extruded nuggets soak into a fluffy mash. You can take part in our Mash in a Flash – Fast Facts Challenge for your chance to win a year’s supply of Tru Beet™.
Download your Fast Facts cue card here.
How to Enter:
Step 1 - Film your challenge
Visit the Tru Beet™ display at your local feed store or use your purchased bag at home. Start a timer and see how many Tru Beet™ Fast Facts you can say in 40 seconds while the mash soaks. Need help? Download our cue cards for handy hints or pick up a card in store.
Step 2 - Upload your video
Use the form below to submit your video entry. Make sure to nominate your participating feed store.
Step 3 - Share for extra fun
Post your video on social media using the hashtags #trubeet and #mashinaflash and tag Hygain Feeds. Selected entries may be featured on our socials. (optional step)
Entry Form:
Prizes: Three winners will each receive a year’s supply of Hygain Tru Beet™ (26 bags).
Competition Period:
Entries open 8 June 2026 and close 8 September 2026. One winner will be selected and announced each month on 10 July, 10 August and 10 September 2026.
View the competition Terms & Conditions.
Tru Beet FAQ's
How much water do I need to add to Tru Beet™?
Simply add water at a ratio of 4 parts water to 1 part Tru Beet™. The nuggets will quickly absorb the water and expand to approximately four times their original weight, creating a palatable mash. TIP: Ensure you weigh your scoop for accurate measurements.
Is Tru Beet™ suitable for all horses?
Tru Beet™ is suitable for horses of all ages and disciplines including those with metabolic conditions, sensitive digestive systems or those prone to gastric ulcers.
What is the difference between Tru Beet™ and Micrbeet®?
Tru Beet™ uses advanced steam extrusion technology to restructure the fibre in beet pulp, allowing it to soften almost instantly when water is added. In comparison, Micrbeet® is micronized beet pulp flakes that require a longer soaking time.
How does Tru Beet™ support digestive health?
Tru Beet™ is rich in highly digestible fibre, which helps maintain a healthy hindgut environment. This supports beneficial microbes, improves nutrient absorption, and contributes to overall gut balance and immune health.
What is an “instant mash” and how does it work?
Tru Beet™ features steam-extruded nuggets that absorb water almost immediately, forming a soft mash. This makes it quick and convenient to prepare, with no need to wait 5–20 minutes like traditional beet pulp products.
Can Tru Beet™ be fed with other feeds or supplements?
Yes, the mash mixes easily with supplements, grains, or fortified feeds, making it a versatile addition to your horse’s diet.
Why is a low NSC feed important for horses?
High levels of sugars and starch can pass undigested into the hindgut, disrupting microbial balance and potentially leading to digestive issues or increased excitability. A low NSC feed like Tru Beet™ provides slow-release energy and is suitable for horses with metabolic conditions or those prone to gastric ulcers.
